Seven Awesome free Copyrighting Tools, do you know?

What is copywriting?

Copywriting is that the rearrangement of words to drive the reader during a particular direction of action, often to shop for . The process is rightly referred to as the text form of salesmanship, but there is a lot more to it than that. Copy composed by a copywriter has to make its way through the following process: To begin with it’s an idea, followed by research and planning, eventually, it takes shape on paper (or screen), acute proofreading and editing take place before publication. Often the step before publishing copy is to seek out somewhere to publish it. Once it’s out there, the copywriters’ job is complete.

In this article, we are going to discuss 7 awesome free copywriting tools that may assist you to write better, faster, and with very little effort. In fact, these are an equivalent tools that I personally use as a copywriter . I know many people that also use them, one or the opposite . And let me tell you something. These tools can definitely help you regardless if you're a freelance copywriter writing in-house or you're just doing the other sort of writing job, they will make your work so much easier. i will be able to reveal seven powerful tools that you simply can use in your business right now so you'll write faster, easier, and with less effort. Let's start .

 

All right. the primary tool I even have for you is named Thesaurus. And before you begin wondering what the heck that i, it's basically how to get other words almost like your word that you simply want to use something more adventure, something cooler, something unique.

 

So in fact, let's write this in. Let's write unique and to Thesaurus will give me several synonyms for this word. Unique goes to mention different, exclusive, particular, rare, but I also can do something else. Let's say that I'm writing a sales page or, or something during which I even have to use a really particular adjective, let's say for a singular selling proposition. Then, uh, i would like to mention , perfect. If I type this is often , see what percentage synonyms the Thesaurus gives me for perfect. If i do not want to mention perfect, I can say impeccable. I can say splendid. I can say superb. I can say foolproof. So this is often ready to give your language that needed sizzle that you simply need to have in order for your copy to actually connect together with your audience emotionally. So whenever you would like to seek out a word or whenever you are feeling like. You can simply not find that perfect word that you are looking for, use this tool and you're gonna like it .

 

The second tool that I even have for you is called the Hemingway App. And yes, it's based after the famous writer. And what this does is that it analyzes text that you simply paste in, and it highlights readability, word count and various instances where you're using passive or or weak words or your sentences are hard to know , basically. So remember good copywriting is all about easily understandable, clear text that folks have basically fun reading, they enjoy reading it. So if you would like to write down something, even if it's extremely high level thing and you're start to write down academically about it, that replicate isn't getting to convert.

 

I promise you that. Instead you've got to aim to write down at ideally a seventh or eighth grade level. And you'll not believe me this, but Google it and you will find that the majority bestseller books actually are written at the seventh grade reading level. And most of the population actually reads at the extent like that. People, people are super busy, you know, they don't want to examine complex things and that they don't need very complicated long sentences. So check this out. This is a sample text that the Hemingway App has here.  It means it's quite hard to read, but if it's highlighted in red, it means it's extremely hard to read.

 

So it's a, it's far better if you only , you know, reformat this in how . I just did this here, but obviously you are going to do something else. But yeah, the idea is to interrupt up the text in manageable chunks and also to form everything much easier to read. Also, if I highlight this word, it says I can, I can replace it or omit it because it's, it's too complex. And whenever you would like to sell something as a copywriter, or when you're writing marketing messages, basically you do not want to interact the rational brain of the person an excessive amount of . Okay? You want to appeal to their emotions. And if you say you'll utilize a shorter word in situ of purple one, blah, blah, blah, you'll just use something much more simple here. Also, this is vital . If something is marked in green, it means it's passive voice and passive , again, it just loses your energy, uses the power of your copy. So, you can... Instead of saying "phrases in green have been marked to point out passive voice", you can say "phrases in green are marked to point out passive voice". It's, it's far more energetic actually. So make sure to stick your text here. If you're writing an email, a blog post, anything and just edit it and you'll notice an enormous , a huge difference with how people perceive this text.

 

The next tool i would like to show you is named Airstory. And not many of us know this. It's done by, a copywriting company called copy hackers. And it's basically an article tool made specifically for creators and for writers. Now, the question is why it's better than Google docs, right? Well, the main reason is because Airstory features a cool tool, a plugin actually for chrome or Firefox that you can use to basically highlight anything and categorize it as a note inside Airstory. And whenever you write something, you can very easily just drag those notes in and you'll format it far more easily than in Google docs. This is my account here. This is a press release of labor template that I even have been performing on . And as you'll see, it is a template. But if i would like to use any sort of note, I have an enormous note library here and you can see there is a lot of things here and they're all categorized with tags. And if i would like , if i do know that I'm checking out , let's say, activity, this is one among the tags, this should be included during this , in this contract. So for instance i would like to place this under my services and that i want to use this one. And boom, that's it. And if i would like to feature anything ,

 

You know, i do not need to format anything. Everything is gorgeous . Laid out, all the, the formatting, the space between the lines, they're all super good. I can add quotes. I can add anything here. I can end the quote, I can add columns and once I'm done I can even share it with people. Invite the guests here or add team members. This is super useful for writing departments, but I can also publish it. I can create a template out of it. I can export it to drive, word, even html. I can even export it to wordpress directly. So, it is a more advanced tool, but it is a specialized , in order to actually speed up your writing and to make templates without, you know, fiddling around in Google docs or in word.

 

 The next tool I even have for you is CoSchedule'a headline analyzer. And there are tons of those types of tools out there that, you know, basically analyze your headline and they tell you ways to enhance it. But I found that this is often one among the best out there and it's actually free. So if I input here the way to in friends and influence people, which may be a very famous headline, obviously it's works rather well , the tools will give me an overall headline score. You know, it will also analyze my word balance because there's quite a formula of how many common words, uncommon words, emotional and power words should be during a , in a headline. It also automatically detects what sort of headline this is often . Uh, it gives me recommendations on the right headline length. And mind you, these are based on world data. So this company basically analyzes millions and millions and many headlines and supported the simplest performing trends, they provide you recommendations. So you better believe that this is true here. Now, that doesn't mean that you simply should always write headlines like this, but most of the time it'll , it will really make it far more readable and far more engaging. Like, check this out. Have you actually considered how much people usually read of a headline? A, according to this tool, people read the primary three words and they read the last three words. So if your headline is just too long and a few very important parts are right within the middle, then, likelihood is that , a lot of people won't even see it. They just want to read the primary few words and therefore the previous couple of words. So it also shows you ways this may look like in Google search results. You know this is often , this is good to only imagine how it'll look like and even it gives you ways it will appear as if in an email. So if your subject line is just too long, then people won't be ready to see the whole thing without actually clicking it. And that might cause your open rates drop, actually. So play around with this. It's a really, specialized tool. It's free and that i recommend that each time you write a headline, you analyze it because headlines are so super important for copywriting. A lot of professional copywriters spend about 60 70% of the whole time they have to write a bit of copy just on the headline. Because, because 70, 80% of individuals aren't getting past the headline, okay?  If your headline hooks them, that's good. You can still basically lose them very easily, but a minimum of you started a conversation. But if the headline doesn't even get their attention, then all those thousands of words that you simply wrote there, they're basically nothing. They don't amount to anything. So confirm to use it.

 

 The next tool I even have for you is called Natural Reader. Again, this is free and this is often often especially useful if you're writing a script like video scripts. But it also can be extremely helpful if you're writing any sort of direct response copy because it's really important for your text to flow easily, to be easy to, to pronounce. And actually tons of copywriters say that you should write as you talk. So there's this tiny story that you simply should write something as if you were saying it to your friend at the bar on a Friday night while having a beer. So this tool is in a position to assist you just believe your copy in, in differently . Because albeit you write something, you edited it and you think that that, oh my God, it is the best copy ever... And once you listen back thereto , you're going to listen to a couple of places where it just sounds weird. And those are the precise places where you'll lose people, especially if you're writing a video script. So if I click to travel to the web reader, um, it will give me something and just, just hear this, guys. Drag and drop your files or type, paste, or edit text here. Natural reader may be a professional text to speech program that converts any written text into spoken words. So yeah, it's basically, it does have a touch little bit of robotic tint.

It's not completely human, but it does sound more human than the typical phone assistance and it's much easier to use and paste stuff here. So this is a more advanced tool, but it can really, really help and elevate your conversions. 

Now the sixth tool that I want to highlight you is called Unsuckit and it's a very funny tool. Basically, it's useful whenever you get an expression that you have no idea what it is. So obviously, I know what an action item is, but let's say I don't, I just click on Unsuckit and it's gonna basically tell me what this says in a funnier way.

 Basically, and this is really useful when you're writing a copy because you don't want to sound bland. You want to be, you know, full of personality. You want to add a little bit of sizzle. So if I, if I say deploy for example, obviously it means to move troops into position or something. But this says most troops into position for military action, you know because Sun Tzu is your homeboy. So if you, if you add something like this in an email or something, given that your brand allows this, if you have a more laid back style, then it will really make a huge difference on how people react to your copy. And using this in places where you need more engagement from people, like a Facebook ad or a blog post where you want more comments from people. Uh, this will really help out a lot. And you can also play around with, with various things and you'll have a good time with it, I promise. 

Last but not least, seven tools that I actually want to highlight here isn't just a copywriting tool, it's an SEO tool. So Seo stands for search engine optimization. And basically, this is used as a WordPress plugin. You just install it on your website and it will show you a lot of places where you can make your text more readable. It reminds you automatically to add more keywords and it will help you to format your text in a way that it's more Google friendly. And it also provides a host of other recommendations on how to, you know, write your metatags, your title, all these things... And it's free, it's free, it has a paid version as well. But you can use most of the features in the free tier as well. 

If you're writing anything in WordPress, if you're publishing blogs, if, if SEO is, is at least a little bit important to your business and it should be, if you're doing anything about content marketing at all, then you should definitely use this because it will create a huge difference in where you will actually rank in Google. And I have one more bonus tool for you guys. This is really a fun one. It's called IMDb. It's very similar to IMDb.com but instead of just giving you a bunch of details about movies, this site has the full scripts of the most popular movies out there. And most of these movies were written by the best scriptwriters out there. And if you like reading, if you just want to become a better writer, not just a better copywriter, then you know, reading these types of scripts would definitely improve your writing a lot. So if I check, for example, Thor Ragnarok, it was a pretty good movie with a pretty good script and everything. Basically, you can just click here and read the entire script, the entire long script of it. Uh, and not just the dialogues here, but how the writers actually planned the story. What are the descriptions here, dialogues of the characters themselves, and all these things? If you read these, it will definitely make you a better scriptwriter, but it will also make you a better writer in general. You will understand how to logically and sequentially string together different ideas so that you really captivate your audience, with a story.