
How do I grow a YouTube channel with organic results?
- 1. Find Untapped Video Keywords.
- 2. Create Videos Optimized For "Watch Time"
- 3. Optimize Your You Tube Videos.
- 4. Use Thumbnails That Stand Out.
- 5. Create (and Promote) Optimized Playlists.
- 6. Promote Videos To Your Audience.
- 7. Turn Viewers Into Subscribers.
To increase YouTube views organically
Out of all the popular social media platforms, YouTube is the second largest with 1.5 billion users. Teenagers are highly active on the platform and most say that they use YouTube on all other platforms. So it should come as no surprise that last year saw digital ad spending surpass that of television for the first time ever.
YouTube is fast becoming the new TV.
How does YouTube rank videos?
YouTube ranks videos based on:
- Video Quality
- Channel Keyword
- Video watch time
- views
- User Experience Metrics
- thumbnail
If there's one thing to note, YouTube strongly ranks videos based on audience retention—how long users watch videos. Similar to high-traffic websites, if viewers have been tuning in to a video for a long time, YouTube recognizes the content as high-quality and shows it higher in search results.
Since people are spending more time on YouTube, it's worth having a long-form video strategy in the mix to keep viewers engaged for longer periods of time. Although some content is suitable for short videos, don't hold back from uploading longer videos.
YouTube videos also rank in Google search results. Here's how you can increase your chances of ranking:
- Create “How To” Content
- create tutorial
- include humor
5 steps to increase organic views
With so many customers, channels and viewers on the platform, has become a challenge for brands. We have compiled the following tips to increase the organic reach of your YouTube videos.
1. Do exhaustive keyword research
YouTube's algorithm takes into account keywords in channel description, video title, video description and tags. Ask yourself: what are my viewers searching for on YouTube? Now take that knowledge and research how your audience is going to find that content. Are they typing "how to" or looking for something more specific?
YouTube auto-suggestions are a great place to start. Let's say your video is about styling ripped jeans. YouTube autosuggestions provide information on what people are usually looking for and you can also get a great idea of where to title your videos.

You should take a more analytical approach to keyword research with Google Keyword Planner,KeywordTool.io to determine volume and competitiveness.
2. Optimize your video (before and after upload)
This is easily the most important step. Optimization before and after upload is critical to successfully increasing organic views.
Tips for Customization Before Uploading
- Shot high quality video and use premium editing
- Use the primary keyword to name your upload file
Tips for Customization After Upload
- Write a clear, natural title with 1-2 keywords
- Do not write the title longer than 70 characters
- Use keywords with high volume, low competition in the description
- Keep the video description between 100-200 words, using the primary keyword throughout
- Upload custom thumbnails to stand out in search results
- include video tag on relevant, topic
- Keep the information natural to anticipate your audience's actual expectations
3. Fill out the about section
Your company’s YouTube profile section is prime real estate for not only telling your brand story and describing your channel, but a great place to implement market keywords. Fill in as much information as possible, including social profile links and your company website. You should also utilize keyword meta tags to describe your channel, which is found under “Advanced” in channel settings.

Channels with complete information stand out and rank higher.
4. Follow a consistent upload schedule
YouTube recognizes active channels, and the more videos you upload, the stronger your channel will appear. This might mean posting once or twice a week or perhaps biweekly.
Upload schedule should remain consistent and posting should happen when your particular audience is most active on the platform.
5. Find smart ways to engage your viewers
Lastly, find unique ways to engage your viewers to keep them watching longer. As stated above, YouTube strongly ranks videos on whether or not people are watching videos. High view rate and audience retention are major factors in organic performance.
A few other tricks to keep your audience engaged:
- Request that they subscribe
- Add end screens and cards to direct viewers to another video
- Organize videos into playlists
- Hold engaging contests
Never stop optimizing
Optimization is crucial to attract more YouTube viewers organically. High-quality video and strategic keyword implementation across titles, descriptions and tags are major factors to stand out in YouTube’s competitive search results.
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