Strategy Deployment Catchball Tutorial

Strategy Deployment Tutorial

Understanding Catchball in Strategy Deployment

What is Catchball? Catchball is a collaborative process where strategic goals are passed between different levels of an organization to ensure alignment and commitment.

The Catchball Process

Step 1: Top-Level Strategy

Senior leadership develops initial strategic objectives and targets.

Step 2: Cascading Down

Objectives are shared with the next level of management for feedback and refinement.

• Teams review objectives
• Provide feedback on feasibility
• Suggest improvements

Step 3: Bottom-Up Response

Teams develop their own tactical plans and targets to support the strategic objectives.

1. Review strategic objectives
2. Develop local action plans
3. Set measurable targets
4. Identify resource needs

Step 4: Iteration and Agreement

The process continues until alignment is achieved across all levels.

Initial Review

Feedback

Refinement

Agreement

Best Practices

Do's

• Encourage open dialogue
• Document discussions
• Set clear timelines

Don'ts

• Rush the process
• Ignore feedback
• Skip levels

© 2025 Strategy Deployment Tutorial. All rights reserved.