Tata Consumer will be the new owner of Bisleri

According to the report of The Economic Times, the owner Ramesh Chauhan sells the main brand of water conditioning for around 6 000 to 7 000 rupees.

According to the report of The Economic Times, Tata Consumer Products Limited (TCPL) will acquire Bisleri for Rs 6,000-7,000 crore. In accordance with the accord, the existing direction will continue for two seconds.

Ramesh Chauhan, 82 ans, selling Bisleri car is not a pass de successeur to faire avancer the marque. Sa fille Jayanthi n'est pas enthousiast.

Bisleri is the only brand whose owners of origin still exist. In 1993, Coca-Cola bought Thums Up, Maaza, Citra, Gold Spot and Limca from Chauhan when his son returned to the Indian market.

According to ET, the turnover of the Bisleri brand is estimated at Rs 2 500 crore and a profit of Rs 220 crore for FY23.

Bisleri International has a high-end brand of water conditioner - Vedika and four beverage gazeuses - Spicy, Limonata, Fonzo and Bisleri Soda.

Earlier this year, the director marketing of Bisleri, Anjana Ghosh, decided to resign after having spent 16 years in the company.

In 2018, the brand was first launched in the fight against counterfeiting in the category of conditioned waters with a campaign called Samajdar Jaate Hai Har Pani Bottle Bisleri Nahi.

It also launched labels in regional languages ​​to help consumers identify the brand and its products.

As a brand synonym of the category of conditioned waters, Bisleri is often a space reserved for mineral water. As a consequence, the merchants send the bottles of the n'import quelle brand to the consumers in their demand "Ek bisleri dena".

In an interview with Afaq, Ghosh said: "It's a problem for retailers that prevent consumers from choosing their brands because they want higher profit margins. Therefore, we can solve these problems through programs of Sensitization and loyalty, but we nous sommes vite rendu compte que c'est profit margin qui determinante le behavior des retailers".

"Alors que certains consommateurs veulent specifically Bisleri, la plupart veulant simplement une bottle d'eau quand Bisleri est demandet. Avec cette campaign, nous nous rapprochons de ces derniers et leur offerons une bottle Bisleri quand ils le demandent. De cette façon, le retailer Will sell Bisleri equably or instead of pushing another brand. In addition, the consumer will pay equably for all brands of the category », as stated.

Tata Consumer Himalayan is an active actor in the water conditioning sector with Tata Copper Plus Water. Its portfolio of liquid beverages also includes Tata Gluco+, an energizing beverage, and Tata Fruski, a refreshing beverage inspired by the beverages sold in Indian streets.